Running Effective Phishing Simulations: Beyond 'Gotcha' Testing para empresas lusófonas

Effective phishing simulations focus on behaviour change, not punishment. Best practices include: starting with baseline measurement (what percentage of employees click?), using realistic scenarios relevant to your industry and organisation, providing immediate educational feedback when employees click (not delayed disciplinary action), measuring improvement over time through repeated campaigns, tracking reporting rates (employees reporting suspicious emails is more valuable than them merely not clicking), and calibrating difficulty progressively.